Meet GJ Olsson
Gudmund Jos Olsson is a founder and owner of Northfield Designer Goldsmiths. He opened the doors of his first shop in 1972 at Northfield Common in Schoen Place, Pittsford, New York. In 1984 he moved the shop to its current location at 700 Park Avenue in Rochester, New York. Whether Olsson works alone or has the help of gifted craftsmen, everything that is sold at his shop has also been created there.
Mr. Olsson was born in Sweden, a country very much concerned with what is functional, and Gudmund’s approach to jewelry design is founded on that very concept. He studies the shape of a hand or wrist so that the jewelry that is crafted flows comfortably with the natural lines. A simple and natural design of jewelry will greatly enhance the gems that are placed in such a setting. He avoids textures or busy organic forms next to a gem, as they tend to compete with and absorb the gem. Naturally asymmetrical lines and the play of light in the gems together with functionality and simplicity are what make the piece interesting and attractive.
Gudmund holds a Fil.Kand. degree from Upsala University, a DGI degree from Stockholm’s Grafiska Institutet, and a DIHR degree from Stockholm’s Institutet for Hogre Reklamutbildning. He studied silversmithing with Hans Christensen at Rochester Institute of Technology(RIT). Hans Christiansen, considered one of the foremost silversmiths to have worked in America, came to RIT from George Jensen Silver of Copenhagen, Denmark.
I define my style as Dynamic Minimalism where ‘dynamic’ stands for energy and motion. It is a Modern style contrasting against, and complementing, the current retro fashion of exuberant 1920’s designs.
I have been asked why I think people like to have a piece of jewelry individually crafted for them, as opposed to just picking something up that is more readily available. I think it has to do with the meaning a piece of jewelry has. Even though I feel for all those fellow jewelry workers laboring, often under hazardous conditions, in the industrial production of jewelry, I think people, given the choice, prefer the old way of jewelry making. This is when artisans talk with their customers to create jewelry that will express and be a part of someone’s personality. (By personality I do not mean merely an appearance, but truly being a certain type of person.)
Mr. Olsson is a man with intriguing hobbies. When he is not crafting fine jewelry, he can be found working on his Bonsai trees and his Japanese garden. He says they are both religious disciplines adopted in the secular world. In studying the origins of these hobbies, he became interested in oriental art forms and philosophies. He has found them to be very compatible with the Scandinavian mentality, as they are similar in their naturally functional, down to earth and practical way of thinking. Gudmund’s simple asymmetrical shapes blend well with accents that suggest Oriental influence.
This is a story about myself, also about what has been significant in the past for my work as a craftsman, told from my own perspective.
I was born in Ångermanland, a province in the north of Sweden. My father was the Rector of Hola Folkhögskola, a Nordic form of community college. A literal translation of ‘folkhögskola’ into English is misleading. I like to call it a Grundtvig Academy. Grundtvig, the great Danish clergyman, poet, historian, and educator, created, in the mid 1800’s, college level schools for the working classes. They were teaching enlightened local community governance in the emerging democracy movement.
Hola was founded by Johan Sandler, its first rector and a liberal politician, whose son Rickard Sandller became the Prime Minister and one of the founding fathers of modern Sweden. The art teacher at Hola was Hertha Olivet. She was also my first art teacher teaching me techniques that in the extension brought me to America. She was a graduate of the German Bauhaus school and a student of one of its founders, Bernhard Itten, who championed the gift of inborn natural artistic and creative intelligence of children.
Hertha Olivet fled Hitler’s Germany, and as she came to Hola befriended the Sandlers and my father Josef Olsson who was then the caretaker of the Sandler Hola spirit. Maybe the greatest achievement by Rickard Sandler, with the assistance of Hertha Olivet, was the reorganization of the Swedish elementary and secondary school system. The guiding idea (Itten, Olivet, Sandler) was a strong emphasis on Art and Creativity as catalysts for learning.
My father was also a founder of our local folk art guild in Ångermanland, and a board member of the Swedish national union of local guilds. My sister Barbro Nyberg followed in his footsteps and became a curator for folk art in the province of Skåne in the south of Sweden.
This was the ‘Hola sociotope’ where I had my formative years, a humanistic oasis of freedom in the World War-ravaged Europe.
I graduated from the Härnösand Gymnasium (senior high) in 1957, did my compulsory military service in the Royal West Norrland Regiment in Sollefteå, Ångermanland, with discharge as a sergeant, and even served a repetition service as the commander of my own platoon. Then it was time for my studies at the Uppsala and Stockholm universities.
In Sweden, I co-founded a business making college sweatshirts and ended up working for Champion Products here in Rochester New York. After a couple of years with Champion, I founded my metal smithing studio helped by my education in graphic design and marketing back in Stockholm. At this time I also studied with Hans Christensen, formerly with Georg Jensen Silversmiths in Copenhagen, Denmark, who held a dedicated chair as professor of silversmithing at the respected Rochester Institute of Technology (RIT) School for American Craft. With Hans we see our studio as a direct descendant of the RIT pioneers in the Arts&Crafts movement.
RIT was an anchor in the early 1900s Arts & Crafts movement in America. There are efforts made for RIT to reconnect with that mission as new industrial developments in America are creating conditions of stress similar to those in the early years of industrialism in England.
It is my hope for the future that RIT can continue to stand up for us craftspeople in this new world of Artificial Intelligence, CAD-CAM, and 3D printing. In this web page, under Studio Statement I have given an outline of innovations in a revived American Arts&Crafts movement, pointing to areas where RIT can assert its position as a leader.
I started my Northfield studio in 1972. After a half-century “growing up” as a metal-smithing and designer studio we are now turning a corner with the new possibilities of online marketing. We do all sorts of jewelry, but engagement rings (also for men!) and wedding bands are our strong suit. I define my style as Dynamic Minimalism where ‘dynamic’ stands for energy and motion. It is a Modern style contrasting against, and complementing, the current retro fashion of exuberant 1920’s designs.
Seeing ourselves, a small homegrown American business, as a David in the Goliath industrial world we are looking forward to new opportunities for us craftspeople in the online marketplace.
Our Dynamic Minimalism combines Nordic functionality: Form Follows Function with the discipline and clean simplicity of Daoist and Zen aesthetics. Multitude and generosity have their place. So does simple, yet thought provoking contrast. Our designs of clean yet interesting lines are a complement to the current retro fashion in jewelry stores. The two styles enhance each other.
The clean lines will set off and enhance the beauty of the main diamond. The diamonds are channel set in lines that are curving with the design. The design protects the stones that will hold up for a lifetime of wear.
The diamonds we use are ’no conflict' certified by our source, naturally mined, and certified by the Gemological institute if America (GIA). The Clarity grade is SI1 or better (clean to the un-aided eye), the color grade G-H or better, and the Cut grade Very Good or Excellent. Before your order we will always talk with you about your choice of a diamond.
The smaller accent diamonds are of VS clarity, G color, and of fine cut. They are the best grade carried by our vendors.
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Address: 700 Park Ave, Rochester, NY 14607
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